
In today’s talent war, a strong internal and employer brand can help companies attract and retain top talent and positively impact its business performance.
Companies that are perceived to be attractive employers will find it easier to attract talent as people want to work for popular employers. By communicating about what the work environment is like, companies are also more likely to attract the right talent that fits their organisational culture. More applicants, better candidates and higher offer-acceptance rates are critical for employee attraction in today’s tight labour market.
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A lot of people think that the interview (and their killer interview questions) is the most terrifying part of their job search. I beg to differ – I think that the most nerve-wrecking part about the job search process is sending out your applications, and then having to sit back and wait for replies. Whenever I send out applications for job openings, I find myself unwittingly checking my email once every 3 hours, and I can’t seem to be able to wholeheartedly focus on anything else. Within 2-3 days, I find myself shooting out emails “checking back on the status of my applications”. 

